欺骗性的产品评论并非总是由敌人写就—甚至不是怒而为之。顾客评论能够成就或毁掉一款产品,它影响着我们购买什么,以及公司生产什么。由于如此大的掌控效果,欺骗性评论——即虚假评论——的后果是非常令人不安的。有一种担忧是,竞争对手公司的雇员会作为合法的顾客发表对于某个产品或服务的负面报告。确实,在某些评论网站例如TripAdvisor上,这样的担忧完全是有理由的。“已经有研究显示,独立连锁的旅馆可能会对在 Deceptive product reviews are not always written by the enemy - not even anger. Customer reviews can make or break a product. It affects what we buy and what the company produces. The consequences of deceptive comments - false comments - are very disturbing because of such great control. There is a concern that employees of competitor companies will publish negative reports on a product or service as legitimate customers. Indeed, on some review sites such as TripAdvisor, such concerns are entirely justified. ”There have been studies showing that independent chained hotels may be