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移动多媒体广播是指以广播形式向具有操作系统和视频功能的移动通信终端传送数字音/视频内容(例如电视等),利用移动通信网络双向信道实现对业务及用户的管理和计费,并向用户提供互动应用的业务。所谓手机电视是指只用手机形式的终端设备接收移动视频内容的业务。从传输技术来看,手机电视分两类技术实现方式:移动流媒体方式和移动数字多媒体广播方式。应该说移动多媒体广播是实现手机电视业务的一种传输技术手段。而真正实现手机电视的可运营、可管理,则需要移动多媒体广播的应用层技术来实现。
Mobile multimedia broadcasting means transmitting digital audio / video contents (such as television and the like) to mobile communication terminals having operating system and video functions in the form of broadcasting, realizing management and charging of services and users by using a bidirectional channel of a mobile communication network, and providing Users provide interactive applications business. The so-called mobile TV refers to the form of mobile devices only receive mobile video content services. From the transmission technology point of view, mobile TV divided into two technical ways: mobile streaming media and mobile digital multimedia broadcasting. It should be said that mobile multimedia broadcasting is a means of transmission technology to achieve the mobile TV business. The real mobile TV can operate, manageable, you need to move the application layer multimedia broadcast technology to achieve.