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随着我国体育商业化、职业化的深入,体育经纪人作为体育市场行为主体之一,为活跃体育市场、开发体育商业价值发挥了重要作用,但是其管理问题也日益引起人们的关注。体育经纪在我国的发展尚未走上正轨,引发了效果不佳或效益低下,甚至违法乱纪的现象。本文采用访谈法和文献资料等方法对我国体育经纪人的现状进行探讨,这对完善体育经纪人管理制度和法规,使其在我国改革开放的大环境中充分发挥作用有着现实的意义。
With the commercialization and professionalization of sports in our country, sports brokers play an important role in the active sports market and developing the commercial value of sports as one of the main players in the sports market. However, their management issues are also attracting more and more attention. The development of sports brokerage in our country has not yet been on the right track, which has led to the phenomenon of ineffective or inefficient or even illegal discipline. This paper discusses the status quo of sports brokers in our country by means of interviews and documents, which is of great significance in improving the management system and laws and regulations of sports brokers and giving full play to their roles in the environment of China’s reform and opening up.