瑞士语言学家索绪尔说:“我们所说的符号是指能指和所指相联接所产生的整体。”同时他还指出,“能指与所指的联系是任意的。能指指符号形象,所指可理解为符号所代表的意义,也就是思想、观念等,他们按照一个约定俗成的观念组成符号的表达和意谓系统。”而视觉设计通常是作为一种特殊的符号来展现,但其中的转换过程却经常被人们忽视,概念的模糊和不规范化直接影响到研究的有效性。因此,本文从上述问题出发,以视觉设计为切入点,从视觉设计的视觉符号、视觉色彩、视觉形式三方面进行探析,试图使这种转化变得清晰,为人们所理解。 Saussure, a Swiss linguist, said: “The symbol we refer to is the wholeness of the conjunction of the signifier and the signifier.” He also pointed out that “the signifier can be arbitrary. Can refer to the symbolic image, which can be understood as the meaning represented by the symbol, that is, the thought, the concept, etc. They form a symbolic expression and meaning system in accordance with a conventional concept. ”And visual design is usually used as a special However, the conversion process is often overlooked by people. The concept of fuzzy and non-standardization directly affects the validity of the research. Therefore, starting from the above problems, this dissertation takes visual design as an entry point, explores it from three aspects of visual symbols, visual colors and visual forms of visual design in order to make this transformation clear and understandable.