5·12大地震后,北川县遭到了毁灭性的打击,旅游业也遭遇到灭顶之灾,但5·12地震遗址的横空出世,整体搬迁的新县城,原有景点的恢复和新兴旅游产品的开发又给北川旅游业带来了史无前例的机遇。如何整合现有旅游产品,提升北川县旅游品牌成为当务之急。我们在充分认识震后旅游产品格局变化的基础上,提出构建旅游产品体系的思路,期望能为北川旅游业的发展尽微薄之力。 After the May 12 earthquake, Beichuan County was devastatingly hit and tourism suffered its worst. However, the historic site of the 5.12 earthquake was born, the new county relocated as a whole, the restoration of the original scenic spots and the emerging tourism Product development has given Beichuan tourism unprecedented opportunities. How to integrate the existing tourism products and promote the tourism brand in Beichuan County becomes a top priority. After fully understanding the changes in the pattern of tourism products after the earthquake, we put forward the idea of ​​building a tourism product system in the hope of making a modest contribution to the development of tourism in Beichuan.