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很多生产大众化中低档商品的企业,都期望通过打造一款旗舰产品实现品牌突围,改善产品结构和利润率。辉腾案例可以为它们提供一些启示。在汽车行业,没有哪款小众车型,像
Many companies producing popular middle and low-end products are looking to break through the brand by creating a flagship product to improve product mix and profitability. Phaeton cases can provide some inspiration for them. In the automotive industry, no small niche models, like