杂志社每月召开热点分析会,近日有几个点引起了大家的兴趣。清华大学新闻与传播学院发布《2013传媒蓝皮书》,揭示出几个值得关注的数字:第一,2013年中国广告营业总额达到5019.75亿元,较上年增长6.84%,中国互联网广告在2013年实现638.8亿元营业额,较2012年增长45.85%。可以说,2013年中国广告经营额增长率创了一个十年新低,互联网广告继续可以预 Magazine monthly held hot analysis meeting, several points have aroused the interest of everyone. Tsinghua University School of Journalism and Communication released “2013 Media Blue Book”, revealing a number of noteworthy figures: First, in 2013 China’s total business advertising reached 501.975 billion yuan, up 6.84% over the previous year, China’s Internet advertising in 2013 Turnover of 63.88 billion yuan, an increase of 45.85% over 2012. It can be said that in 2013 China’s advertising revenue growth hit a 10-year low, Internet advertising can continue to be pre-