论文部分内容阅读
新闻传播是传统媒体安身立命的重要能量场。在新旧媒体融合业已成为传播新常态的今天,传统媒体倚靠长期经营集聚起来的新闻内容生产力以及人才、资源、品牌、受众、权威性等相对优势,已经不足以保证在媒体变局中再现往日辉煌。因此,传统媒体应以更加积极、主动的姿态投身融媒主战场。作为新闻传播主体,新闻主播与主持人也应以柔软的身段革新图存,凭借观念的更新、姿态的调整、表达的创新,在新的媒介生态环境中,找准自身定位,赢得新的生机。
News media is an important energy field for traditional media. As the old and the new media convergence have become the new normal of communication, the traditional news media rely on the long-term accumulation of the news content productivity and the relative advantages such as talent, resources, brand, audience and authority, which are not enough to ensure the reproduction of past glories in the media change. Therefore, the traditional media should take a more active and proactive attitude to join the main battlefield of the media. As the main body of news dissemination, news anchors and moderators should also try their best to innovate in a soft posture. With the renewal of concepts, the adjustment of attitude and the innovation of expression, in the new media ecological environment, they can identify their own positions and win new vitality .