1847年,嘉士伯啤酒品牌在丹麦诞生。堪称业界历史最悠久的欧洲老牌嘉士伯,如今是世界第四大啤酒集团,并且,以拥有500多个品牌堪称业界品牌之王。但令人遗憾的是,这个口碑和销量在欧洲双双绩优的品牌,在全球多个市场的表现显得和品牌大不相称。它在中国市场更像一个实力雄厚但始终难以爆发的棋手;手握500多个品牌却仍旧未能在中国市场打出一手好牌;屡次突围终于搞懂了本土棋局 In 1847, Carlsberg beer brand was born in Denmark. Carlsberg, Europe’s oldest veteran of the industry, is now the fourth-largest beer company in the world and the king of the industry with more than 500 brands. However, it is regrettable that this word of mouth and sales in Europe, both the performance of the brand, in many markets worldwide performance and the brand does not match. It is more like a powerful player in the Chinese market, but it is still difficult to break out. With more than 500 brands, it still has not been able to make a good hand in the Chinese market. After repeated breakouts, it finally learned the local game