作为草原文化集大成者,元上都遗址理应进行旅游文化品牌的建设,其文化品牌的核心是元上都遗址的世界遗产价值。根据遗产要素,对元上都遗址进行展示利用和旅游开发,需要在总体思路的指引下,开展遗产价值研究、分析展示原则,并加强宣传,进行资金保障和配套建设等工作。 As a masterpiece of grassland culture, Yuan Shangdu site should be the construction of tourism and cultural brand, the core of its cultural brand is Yuan Shangdu World Heritage site value. According to the heritage elements, the exhibition and utilization of the sites and the development of tourism in Yuan Dynasty need to carry out research on the value of the heritage, analyze and display the principles, and strengthen publicity and fund support and supporting construction under the guidance of the overall thinking.