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很多人知道鄂尔多斯,是缘于这句广告词:“鄂尔多斯羊绒衫,温暖全世界。”1989年10月到1990年3月间,这则在中央电视台黄金时段播放的广告吸引了众多关注的目光。这是中国第一家时装企业在中央电视台黄金时段做广告,也是中国羊绒制品第一次对世界发出宣言。鄂尔多斯,温暖全世界鄂尔多斯羊绒集团创始于1980年,通过补偿贸易的方式建立了国内首屈一指的羊绒深加工企业,然而广告背后的故事则要从1984年开始讲起。当时,时任伊盟羊绒衫厂厂长的王林祥赴日本参加贸易活动,像往常一样,活动之余,他要到商场去看一看。在日本的一家商
Many people know that Erdos was due to the ad: “Erdos cashmere sweater, warm the world.” Between October 1989 and March 1990, this CCTV prime time advertisement attracted a lot of attention The eyes. This is China’s first fashion business advertising in prime time CCTV, but also the first time China’s cashmere products issued a declaration to the world. Erdos, warm the world Erdos Cashmere Group was founded in 1980, by way of compensation trade established the country’s leading cashmere processing enterprises, but the story behind the ads from 1984 to talk about. At that time, Wang Linxiang, then director of the Iraqi UNITA cashmere sweater factory went to Japan to participate in trade activities. As usual, he had to go to the mall for a look. A business in Japan