传统媒体出身的意见领袖是网络意见领袖群体中一支不可忽视的生力军。以盛大林为代表的传统媒体出身的网络意见领袖在突发公共事件舆论中主要起的作用是放大并深化舆论,促进公众对问题的深入思考;激发舆论,开启舆论思考新方向;其起作用的时间一般为事件发生(发现)之后尤其是政府干预不久的较短时间内;评论基调为站在公众立场上,对政府进行理性的舆论监督;作用路径为传统媒体与门户网站的共鸣交响;发布主体具有较高的知名度和新闻素质。分析传统媒体出身的意见领袖作用机制对于政府舆论引导具有极大的启示意义。 Opinion leaders from traditional media sources are a force that can not be ignored in the network of opinion leaders. The leading role of online opinion leaders of traditional media originating from the traditional media represented by Shanda Lin plays a major role in public opinion public outcry and is to amplify and deepen the public opinion so as to promote the public’s deep thinking on the issue; to stimulate the public opinion and open the public opinion to consider the new direction; Time is usually shortly after the occurrence (discovery) of the incident, especially shortly after the government intervention; the keynote of the commentary is to take the public opinion on the government from the standpoint of the public; the path of action is the resonance of the traditional media and the portal website; Posting the main body with high visibility and quality of the news. Analyzing the mechanism of the opinion leaders who came from traditional media is of great enlightenment for guiding the public opinion of the government.