文章以旅游网络口碑为切入点,选取50篇国外旅游者的旅游博客样本,探讨了外国旅游者对泰安旅游形象的感知和评价,并根据口碑分析结果提出提升泰安国际旅游形象的建议。一、问题的提出对于旅游地来说,旅游口碑是游客在完成一次旅游活动后,对旅游产品和服务做出的综合评价。网络的发展带来了旅游口碑传播革命性的变化,旅游者可以将自己的旅游体验发表 Based on the word-of-mouth of tourism network, this paper selects 50 blog samples of tourism tourists from foreign countries to explore the perception and evaluation of the tourism image of foreign tourists in Taian. According to the results of word-of-mouth analysis, the paper proposes suggestions to enhance the international tourism image of Tai’an. First, the issue put forward For the tourist destination, the tourist word of mouth is tourists after completing a tourism activity, the tourism products and services to make a comprehensive evaluation. The development of the network has brought a revolutionary change in the spread of tourism word of mouth, tourists can publish their own travel experience