峨眉山作为世界文化与自然双重遗产,拥有丰富的自然与人文资源,历来为旅游胜地。旅游者对峨眉山的形象感知,直接影响到旅游者的体验效果和满意度。本文通过对携程网相关峨眉山旅游博客的文本分析,对影响峨眉山形象的因素分类归纳,总结出影响旅游者体验的积极感知因素包括风光秀丽、食宿方便、交通便利、特色美食等,消极因素主要集中在导游服务欠佳、门票价高、 Mount Emei as a dual heritage of world culture and nature, with rich natural and human resources, has always been a tourist attraction. The image perception of tourists from Mount Emei directly affects the experience and satisfaction of tourists. This paper summarizes the factors that affect the image of Emei Mountain through the text analysis of tourism blog related to Emei Mountain in Ctrip, and sums up the positive perception factors that affect the experience of tourists, including the beautiful scenery, convenient accommodation, convenient transportation, special cuisine and so on. The main negative factors Focus on poor tour guide services, high ticket prices,