一、潜在消费需求的内容分析潜在消费需求是指消费者未来一定时间内可能产生的对某种产品或服务具有货币支付能力的需要。潜在消费需求一般可表现为三个方面:其一是指消费者有购买愿望,也有愿望的产品,但暂时没有现实购买力,从而造成需求潜在心理,不能马上得以实现的状况。如现在许多消费者对住房、小轿车的消费心理就是这样一种潜在需求。其二是指消费者有购买愿望,也有购买力,但暂时没有愿望 First, the content analysis of potential consumer demand Potential consumer demand refers to the consumer may be generated within a certain period of time certain products or services have the ability to meet the needs of money. Potential consumer demand can generally be manifested in three aspects: First, consumers have the desire to buy desire, but there is no real purchasing power, resulting in the potential demand for the situation can not be achieved immediately. As many consumers now on the housing, car psychology is such a potential demand. The second is that consumers have the desire to buy, but also purchasing power, but there is no desire for the time being