促销是销售经营行为中一个非常重要的手段和方法。一次成功的促销不仅可以大幅提高销售业绩,同时能对品牌推广和打击竞争品牌起到积极作用。节日是厂商和卖场销售的黄金时期,若逢中秋、春节和黄金周等重大节日,销售额更是有数倍、数十倍的成长。所以,供 Promotion is a very important means and method of sales management. A successful promotion can not only significantly improve sales performance, but also play an active role in branding and cracking down on competing brands. Holiday is the golden age of manufacturers and stores sales, if every Mid-Autumn Festival, the Spring Festival and the Golden Week and other major festivals, sales are several times, a few times the growth. So, for