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当到服装店喝咖啡不再是新鲜事儿,当服装店可满足你生活中的更多需求,当服装品牌扎堆布局集合店、体验店,你是否已经看出,服装品牌早已跨越服装产品本身,放眼时尚生活,延伸到与生活方式相关的“大时尚”领域。然而,业界对此的看法不尽相同。有人认为,构建“大时尚格局”将是服装品牌突围的一条新路;有人却指出,大时尚格局其实是个伪命题,生硬的业态嫁接很难取得成功;还有人认为,企业需要因时而动,顺势而为。在服装品牌纷纷转型体验业态,推出集合店、
When to the clothing store to drink coffee is no longer a new thing, when the clothing store to meet more needs in your life, when the clothing brand get together and set the store, experience the store, you have seen that the clothing brand has long been beyond the clothing product itself , Look fashion life, extending to lifestyle-related “big fashion ” field. However, the industry’s view on this is not the same. Some people think that to build a “big fashion pattern” will be a breakthrough in the fashion brand; some people pointed out that the big fashion pattern is actually a false proposition, hard format grafting is hard to succeed; others think that enterprises need to change from time to time Move, take advantage of it. In the apparel brands have transition experience format, introduced the collection shop,