论文部分内容阅读
在竞争激烈的今天,企业想要获得长期稳定的竞争优势,必须正确地运用市场营销策略,而物流就是企业取得竞争优势的重要因素之一,因此,使企业物流与营销体系协同发展,将对提高企业竞争力有很大的帮助。文章主要对“互联网+”的企业物流与营销体系系统发展的基本概况进行介绍,阐述企业物流与营销的相互作用关系及协同发展的必要性,浅谈企业物流与营销体系协同发展模型构建,并提出企业物流与营销体系协同发展的策略。
In the highly competitive today, enterprises want to obtain a long-term and stable competitive advantage, we must correctly use marketing strategies, and logistics is one of the important factors for enterprises to gain competitive advantage. Therefore, the synergistic development of logistics and marketing system will be Improve the competitiveness of enterprises is of great help. The article mainly introduces the basic situation of system development of enterprise logistics and marketing system of “Internet + ”, elaborates the interaction between enterprises and marketing and the necessity of coordinated development, and discusses the construction of collaborative development model of enterprise logistics and marketing system , And put forward the strategy of coordinated development of enterprise logistics and marketing system.