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正如2008年年底预测的那样,由于补贴力度大,农民工返乡参与农机经营,加之用户下半年持币待购和高涨的投资热情。2009年,农机市场迎来了觊觎已久的“井喷”。补贴俨然成为了农机市场的指挥者,在强大的政策资金拉动下,改变了传统的销售规则,加速了市场竞争格局的演变,企业在产能和资金上都经受着前所未有的挑战。市场被补贴无限放大,企业和用户都需要冷静。企业资金链、产能和用户需求之间的矛盾,需要一个支点来平衡。
As forecast by the end of 2008, migrant workers returned to their hometowns to participate in agricultural operations due to the large subsidies and the enthusiasm for investment and rising investment in the second half of the year. In 2009, the farm machinery market ushered in a long-standing “blowout ”. Subsidy has become the commander of the agricultural machinery market, driven by a strong policy of funding, changing the traditional sales rules and speeding up the evolution of the market competition pattern, companies are experiencing unprecedented challenges in capacity and funding. The market is infinitely enlarged subsidies, businesses and users need to calm down. Enterprise funding chain, capacity and user needs of the conflict between the need for a fulcrum to balance.