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徽州文化是中国三大地域文化之一,具有非常丰富的文化内涵。当前包装设计越来越重视传统文化元素的运用,将徽州文化元素运用于现代包装设计中,既是对地域文化的传承,又丰富了包装设计的内涵。文章分析了将徽州文化元素应用于现代包装设计中的原则,并以“灵秀”系列工艺礼品包装设计为例,探讨了徽州文化元素在现代包装设计中的应用。
Huizhou culture is one of the three major regional cultures in China, with a very rich cultural connotation. The current packaging design more and more emphasis on the use of traditional cultural elements, the use of cultural elements in Huizhou packaging design, not only is the heritage of regional culture, but also enriched the connotation of packaging design. The paper analyzes the principle of applying Huizhou cultural elements to modern packaging design. Taking the gift packaging design of “Lingxiu” series as an example, the article discusses the application of Huizhou cultural elements in modern packaging design.