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随着市场学、传媒学等广告相关学科的发展,传统的平面广告设计已经很难满足新时代对于广告功能的需求。但新媒体的发展所诞生的众多新型广告,却有着传统平面媒体广告无法比拟的优越性。面对新的市场条件,设计师应将全新的设计思维应用于平面媒体广告的创作中,使其突破自身的局限性以满足新的市场需要。而情景互动式广告创意在平面广告设计中的应用,就可以很好的突破平面媒体自身的短板,充分满足现代广告功能的需求。
With the development of marketing, media and other advertising related disciplines, the traditional print ads design has been difficult to meet the new era of advertising needs. However, many new advertisements born from the development of new media have the superiority that traditional print media advertisements can not match. Faced with the new market conditions, designers should be brand new design thinking applied to the creation of print media ads, so that it breaks through its own limitations to meet new market needs. The scenario interactive advertising ideas in the design of print ads, you can well break through the print media shortcomings, and fully meet the needs of modern advertising features.