“设计”一词最初是由日本人从英文DESIGN翻译而来的,意为有计划的造型活动,诸如建筑设计、园林设计、时装设计、广告设计等。由此可知设计作为专业手法在各个领域均有所运用以此达到预期效果,而设计在广告领域中运用的更为普遍,尤以商业广告最为明显,具有针对性设计的广告会产生有力的诉求效果,唤起人们的注意力,激发人们的购买欲望,对消费者的行为能力有着深刻的影响。 The term “design” was originally translated by the Japanese from DESIGN English, meaning planned styling activities such as architectural design, landscape design, fashion design, advertising design, and so on. This shows that design as a professional approach in all fields have been used in order to achieve the desired results, and design in the field of advertising is more common, especially in commercial advertising is the most obvious, targeted advertising will have a strong appeal Effect, arouse people’s attention, inspire people’s desire to buy, have a profound impact on consumer behavior.