广电影视业是文化产业中的强势产业。然而,因体制不顺、机制不活,未能完全释放出应有的强势效应。因此,作为文化产业重要组成部分的广电产业的改革,是文化体制改革的一个重要课题。早在2000年,浙江的省本级电视媒体就在全国率先实现“三台合并”。2001年底集团化改革以后,又坚定地推行频道专业化和频道制管 Canton film and television industry is a strong industry in the cultural industry. However, due to the unreliable system and the inaction of the mechanism, it has not been able to fully release the due strong effects. Therefore, the reform of radio and television industry, an important part of the cultural industry, is an important topic in the reform of the cultural system. As early as 2000, Zhejiang province’s provincial-level television media took the lead in realizing the “three mergers” in the country. After the reform of the group at the end of 2001, it also firmly implemented channel specialization and channel management