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随着近年来社会经济的发展,时代的进步,人们对物质追求已经得到了基本的满足,因此关注点逐渐上升至精神层面,对美的追求也在不断的提升。招贴能够向人们快速的传递一些信息,直接吸引人们的注意力,让人们能够去关注和了解其所传递的具体信息内容,因此招贴的设计非常重要,强烈的视觉冲击能迅速的刺激人们的视觉,从而吸引人们的视线。而形式美则是强化招贴视觉效果的有效途径,它为招贴构造了鲜明的艺术特色。本文,就以招贴设计的“形式美”为研究对象,对其进行了具体的探讨。
With the social and economic development and the progress of the times in recent years, people have basically met the material pursuit. As a result, their concerns have gradually risen to the spiritual level and their pursuit of beauty has been continuously improved. Placard can quickly transfer some information to people directly attract people’s attention, so that people can pay attention to and understand the specific information they pass, so the design of the poster is very important, strong visual impact can quickly stimulate people’s vision , To attract people’s attention. The formal beauty is an effective way to enhance the visual effects of posters. It poses distinctive artistic features for the posters. This article, on the placard design “beauty ” as the object of study, carried out a specific discussion.