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本文从澳门旅游创意纪念品市场的角度出发,探讨针对澳门特色旅游创意纪念品的开发和销售,总结当前澳门旅游纪念品市场的发展现状,深入探讨其发展形势并在此基础上探索开发以澳门为主题、与澳门存在有机联系、体现澳门特色并适合澳门旅游市场开发推广的旅游纪念品的可能性,提出发展策略为优化澳门旅游市场做出理论支持和实际贡献。
Based on the tourism souvenir market in Macao, the paper discusses the development and sales of souvenir tourism in Macao, summarizes the development status of Macao souvenir market, deeply discusses its development situation and explores the development of Macao as its theme, Macao has the organic connection with Macao, reflecting the characteristics of Macao and suitable for the tourism market in Macao to promote the development of tourist souvenirs. The paper proposes strategies for the development of tourism in Macau to make theoretical support and practical contribution.