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造车如魔术一样,需要不断探究消费者的需求,不断积累技术体系能力去满足这种需求。品牌广告主热衷于“押宝”在综艺节目中,除了土豪般豪掷千金的勇气、屌丝逆袭般的运气之外,更重要的是营销策略。品牌与综艺节目合作,需要找到节目的核心优势及相互契合的交互点,更要关注这个全媒体时代受众的需求。今年夏季,由奇瑞汽车、央视和爱奇艺联手打造的大型明星互动魔术竞技真人秀节目《大魔术师》,吸引了众多关注。接
Making cars, like magic, requires continual exploration of the needs of consumers and the constant accumulation of technological capabilities to meet this demand. Brand advertisers are keen on “betting treasure” In the variety show, in addition to brave bulldozer courage, rebellious luck, the more important is the marketing strategy. Brand and variety show cooperation, the need to find the program’s core strengths and mutual interaction point of interaction, but also pay attention to the needs of the audience in this all-media era. This summer, Chery, CCTV and Aiqi Arts to create a large star interactive magic show reality show “big magician” has attracted a lot of attention. Pick up