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新世纪以来,中国电视卫星频道、地面频道迅猛膨胀,从而导致了电视包装领域面临资源拥挤、定位重复的瓶颈。基于电视包装市场竞争的严峻形势,本文从实践层面及理论高度,分析并提出了中国电视包装的未来发展建议,反思了中国的地域化电视包装领域的建设问题所在。
Since the new century, China’s TV satellite channels and terrestrial channels have been swiftly expanded, which has led to the bottleneck of resource crowding and positioning duplication in the field of television packaging. Based on the grim situation of the TV package market competition, this paper analyzes and proposes the future development proposals of China TV package from the practical level and the theoretical level, and reflects on the issue of China’s regional TV package construction.