随着社会的演进,社会结构愈加复杂,社会每个团体间的利益关系变得微妙而难以处理,极有可能导致公共危机的爆发。因此,做好危机公关,树立良好的政府形象,成为新时期我国政府执政能力的重要表现。在公共危机的发展阶段中,危机突发期是时间最短但却影响最大的关键时期。政府部门必须 As the society evolves, the social structure becomes more and more complex, and the interest relations among each community in society become subtle and difficult to deal with. This will most likely lead to the outbreak of public crises. Therefore, doing a good job in crisis public relations and establishing a good government image has become an important manifestation of the government’s ability to govern in the new era. In the development stage of the public crisis, the crisis crisis period is the shortest but the most crucial impact period. Government departments must