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新闻宣传是关系扶贫成效的一个重要环节。当前,精准扶贫进入破解深度贫困的攻坚期,相应的宣传工作面临着三大新难题:“对接难”“引导难”“把控难”。本文从实际工作出发,灵活应用传播学理论解难。《中国记者》近期多次聚焦此主题,欢迎发来新意之作。
Press and publicity is an important link in the effectiveness of poverty alleviation. At present, precision poverty alleviation has entered a crucial period of cracking down on deep poverty and corresponding propaganda work faces three major new problems: “Difficulty in docking”, “Difficulty in guiding”, “Difficulty in control”. Based on the practical work, this article flexibly applies the theory of communication theory. Recently, the “China Journalist” has focused on this topic for many times and welcomes the sending of new ideas.