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商业美术是中职学校商品经营专业的学生必修的一门专业课。笔者结合我校商业美术教学存在的问题和多年的商业美术教学经验,对商业美术课程的教学内容作了适当调整,对教学方法和学习方法作了思考和探索,提出了以手绘POP海报作为教学的主要载体,通过“任务导向”的教学手段,将理论知识融入到实践创作中的教学思路,并在教学实施过程中取得了良好的教学效果。
Commercial art is a specialized course for students majoring in commodity management in secondary vocational schools. Based on the existing problems of commercial art teaching in our university and many years of teaching experience in commercial arts, the author makes appropriate adjustments to the teaching content of commercial art courses, makes some reflections on and explores the teaching methods and learning methods, and proposes to use hand-painted POP posters as a teaching tool Through the teaching method of “mission orientation ”, the theoretical knowledge is integrated into the teaching ideas of practice creation, and the teaching effect has been achieved in the process of teaching.