打折促销价格战似乎是服装零售永远新鲜的老话题,如果说今年有什么不同,那大概是“更低、更早、更广”。今年夏天北京各大商场的“夏出清”活动中,服装品牌平均折扣力度低至6折左右,往年的夏装集中打折季出现在7月底到8月初,今年刚进入7月就开始打折,打折季提前了将近一个月,今年打折商品的范围也比去年更广,除了很多积压库存之外,一些今夏 Discount promotional price war seems to be the clothing retail forever fresh old topic, if this year what is the difference, it is probably “lower, earlier, broader ”. This summer, Beijing’s major shopping malls “summer clear ” activities, the average discount clothing brand as low as 6% off, in previous years summer concentrated discounted season appeared in late July to early August this year, just started in July to start discount , The discount season in advance nearly a month, the scope of this year’s discount merchandise broader than last year, in addition to a large backlog of inventory, some summer