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加强基层先进典型宣传,引导社会凝聚正能量,促进核心价值观建设,是中国共产党长期以来形成的重要宣传工作经验。面对新媒体的异军突起和传统媒体影响力的弱化,如何改变传统思维模式,建立互联网思维,抢占新媒体阵地,优化基层先进典型宣传工作,是我们必须深入研究的重要课题。一、运用新媒体加强基层典型宣传的重要意义(一)运用新媒体加强典型宣传是顺应媒体变革的现实需要。当前网络信息技术广泛应用,催生了以手机、电脑等为主要接收设备的新一代信息传播媒体,为宣传工作开辟了新领域、新天地。网络新媒体作为传播
It is an important propaganda work experience formed by the Communist Party of China for a long time to step up publicity on typical advanced grassroots units, guide the society to gather positive energy and promote the construction of core values. In the face of the sudden emergence of new media and the weakening influence of traditional media, how to change the traditional mode of thinking, establish Internet thinking, seize the new media position, and optimize the propaganda work of advanced grassroots units is an important issue that we must study in depth. I. The Significance of Using New Media to Strengthen Typical Publicity at Grassroots Level I. Enhancing the Use of New Media to Strengthen Typical Publicity is Conforming to the Realistic Needs of Media Changes. The widespread application of network information technology has given birth to a new generation of information media with mobile phones and computers as the main receiving devices, opening up new fields and new worlds for publicity work. Internet new media as a communication