现代企业必须搞好机会管理,把握好市场机会这个企业生存之本。什么叫机会管理?简单地说,时时刻刻抓住市场机会就叫做机会管理。 抓住市场机会的先决条件是收集起作用的信息。而收集与获得信息必须要有一个“时刻准备着”的头脑。马克思曾经说过:“对没有音乐感的耳朵来说,最美的音乐也毫无意义。”同理,对于没 Modern enterprises must do a good job management, grasp the market opportunities for survival of this business. What is opportunity management? Simply put, always grasp the market opportunity is called opportunity management. A prerequisite for seizing market opportunities is gathering information that works. The collection and acquisition of information must have a “ready” mind. Marx once said: “For the ear without music, the most beautiful music makes no sense.” By the same token,