论文部分内容阅读
在逐渐成熟的本土服装业开始布局多品牌战略的这几年,国际一线品牌削减、合并副牌的瘦身新闻不断。这是国际百货业萎缩的前车之鉴,抑或是因环境不同而无须担心的隔岸观火,现在还未可知。但我们可以先看看国际一线品牌与其副线的“悲欢离合”以作借鉴。
Gradually mature in the local apparel industry began to layout the multi-brand strategy in recent years, the international brands cut, merger card copy slimming news constantly. It is yet to be seen whether this is a lesson for the shrinking of the international department store industry or the sight-seeing on the other side of the world that needs to be feared for different circumstances. But we can look at the international first-line brand and its vice line “joys and sorrows ” for reference.