尼尔森不仅监测消费者看了什么、买了什么,更重要的是,它可以看到这当中存在怎样的关系。尼尔森在数字广告投放上对品牌主的助力,体现在几个方面:第一、精准监测数字广告的投放效果,用大数据的形式,几乎无偏差地告诉厂商,每一次调整和变化给它带来的利益;第二、跨屏研究,帮助厂商了解在每一块屏幕上资源如何配比;第三、帮助厂商评价不同购买方法和购买平台,哪一种是理想的最佳组合。 Nielsen not only monitors what consumers see, what they buy, but more importantly, it can see what kind of relationship there is. Nielsen’s contribution to the brand owner in digital advertising is reflected in several aspects. First, it accurately monitors the delivery of digital advertising, tells manufacturers in the form of big data with almost no bias, and gives it every adjustment and change. Second, cross-screen research to help manufacturers understand how to match the resources on each screen; third, to help manufacturers evaluate different purchasing methods and buying platform, which is the best combination of the ideal.