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网络舆情是社会舆情在网络上的反应和投射,以网络舆情作为切入点,可以预测非常规突发事件的可能性。在非常规突发事件中,网络舆情既充当非常规突发事件中危机化解的助推器,又可能成为危机言论的诱发器和放大器,给非常规突发事件的预测和应急管理带来挑战。分析非常规突发事件引发网络舆情的原因和特点,认识非常规突发事件中网络舆情的发展阶段,从而通过网络舆情监测系统、积极正向引导网络舆情、有意识地培育意见领袖、制定应急管理预案等措施建立网络舆情视角下的非常规突发事件应急管理机制。
Internet public opinion is the social public opinion on the network response and projection, the network of public opinion as a starting point, you can predict the possibility of unconventional emergencies. In unconventional emergencies, cyberpublication serves both as a booster for crisis resolution in unconventional emergencies and as a trigger and amplifier for crisis remarks, posing a challenge to the prediction and emergency management of unconventional emergencies . This paper analyzes the causes and characteristics of public opinion caused by unconventional emergencies and the development stages of public opinion in unconventional emergencies so as to positively and positively guide the public opinion through online public opinion monitoring system and consciously cultivate opinion leaders and make emergency management Plans and other measures to establish a network of public opinion perspective of unconventional emergency management mechanism.