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广告所有的要素都是广告形象的素材,对广告效果影响很大。为了可以从整体上更好的把握广告效果,本文从广告表达的各个元素声音、文字、图形、色彩、光影、空间着手分析,同时指出这些元素只有在科学技术的包装下,才可以更好的促进广告表达。
All the elements of the advertisement are the material of the advertisement image, and have a great effect on the advertisement effect. In order to better grasp the advertising effect from the whole, this paper starts with the analysis of the sound, text, graphics, color, lighting and space of each element of advertisement expression, and points out that these elements can be better only when packaged in science and technology Promote advertising.