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市场主要特点 一、进口PC率先降价 进口PC虽具有品牌形象等优势,但长期来它的高价位是其在国内市场失利的一个因素。加之近年来,国产PC除在价格上具有优势外,在渠道建设等方面也取得很大成效,突出了国内企业在市场竞争中的本地化优势,并依托自身不懈的努力,使国产机占有率从1994年的44％,逐年扩大到1998年的71.9％。 然而,今年开始,进口PC却一改过去“高贵”的形象,提出“要以平易的价格,与国内PC厂商在PC市场上竞技”,推出比国产PC更平易的价格来吸引消费者。如:一向以高品质、高价位自居的IBM春节后以8999元的价格推出了最新的Aptiva家用多媒体电脑,这在以往IBM的PC报价中是难以想象的;另外,HP以7999元推出Brio商用PC,也是HP-PC首次以如此低的价格在中国PC市场上露面。随着进口PC在春节后破例率先在国内市场降价。预示着今年一场降价风潮又将随之掀起。
Main characteristics of the market First, import PCs take the lead in price reduction Although imported PCs have the advantage of brand image, but its long-term high price is a factor in its loss in the domestic market. In addition, in recent years, domestic PCs have achieved significant results in terms of channel construction, etc., in addition to their price advantages, highlighting the localized advantages of domestic companies in market competition, and relying on their unremitting efforts to make domestic machine shares. From 44% in 1994, it expanded year by year to 71.9% in 1998. However, starting this year, the imported PC has changed its image of “noble” in the past and proposed “to compete with domestic PC makers on the PC market at an easy price” and to introduce more palatable prices than domestic PCs to attract consumers. For example, IBM has always presented itself with high-quality, high-priced IBM Spring Festival at a price of 8,999 yuan. The latest Aptiva home multimedia computer was unimaginable in the past, and IBM launched Brio for $7,999. The PC, which is also the first time HP-PC appeared on the Chinese PC market at such a low price. With the exception of the imported PC after the Spring Festival, it was the first to cut prices in the domestic market. This indicates that a wave of price cuts will follow this year.