在信息泛滥的年代,更重要的课题是如何屏蔽以及如何选择信息。对于从事传播的人来讲,建设信任关系生态体系可能比信息本身更重要媒体利用自身的影响力做关系营销,而这种关系生态圈价值是你的客户们所看中的,媒体打造的关系生态圈价值愈大,媒体的收入就会水涨船高。从这个意义上讲,媒体人内心关于内容信息价值的那份自信和坚守,其实已经变成了基本要素之一,已经不再是核心要素。不久前参与了一群资深媒体人的聚会,席间大家谈及了在新媒体浪潮下传统媒体的生存模式——从数据上来看,传统媒体的广告收入持 In the era of flood, more important issues are how to shield and how to choose information. For people who engage in communications, building a relationship ecosystem of trust may be more important than the message itself. The media uses relationship marketing as its own influence, and the value of the relationship ecosystem is what your customers are looking at and the media builds The greater the value of the ecosystem, the media revenue will soar. In this sense, the self-confidence and perseverance of media people regarding the value of content and information has become one of the basic elements and is no longer a core element. Not long ago participated in a gathering of veteran media people, during which we talked about the survival of traditional media in the wave of new media mode - from the data point of view, the traditional media advertising revenue holders