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年初,婷美集团推出的瘦素修形内衣,市场销售非常成功,仅北京市场,3月份就实现销售1000余万元,婷美再次受到北京的女性消费者高度关注,虽受非典的巨大影响,修形内衣这一产品线上半年仍超额完成了集团的利润指标。婷美擅长做营销,擅长做概念,消费利益点找得准。不过,婷美修形内衣在经历3年市场销售时期后再度崛起,成功推出瘦素系列,实属不易。婷美集团创意总监、瘦素系列修形内衣的企划操盘手张继军先生总结,婷美修形
At the beginning of the year, Tingmei Group launched the leptin-modified underwear, and its sales were very successful. In the Beijing market alone, it sold over 10 million yuan in March. Tingmei was once again highly concerned by the female consumers in Beijing. Despite the huge impact of SARS, The first half of this product line is still over the group’s profit targets. Tingmei good at doing marketing, good at doing the concept of consumer interests point to find accurate. However, the Tingmei repair underwear after three years of market sales rise again, the successful launch of leptin series, it is not easy. Ting Mei Group creative director, leptin series underwear planning trainer Zhang Jijun concluded, Tingmei repair