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随着超市的发展,超市促销的销售力正越来越引起企业的重视。事实证明,不同水平促销员之间的销售业绩呈倍数差距。促销是一种沟通的艺术,需要较好的素质和良好的培训才可以达到较高的境界。每一位走进超市的购物者都会有一个购物初步想法,对于超市促销员来说,只有明白顾客的心理,才可能把话说到对方的“心坎”上,从而提高促销成功率。1.消费者到超市里买什么作为一个促销员,应该明白消费
With the development of supermarkets, sales promotion of supermarkets is attracting more and more attention by enterprises. Facts have proved that sales performance between different levels of promoters showed a multiple gap. Promotion is a kind of communication art, which requires a good quality and good training before it can reach a higher level. Every shopper entering the supermarket will have a preliminary idea of shopping. For supermarket promoters, only when they understand the customer's psychology, can they speak to each other's “heart”, so as to increase the promotion success rate. 1. Consumers to the supermarket to buy what as a promoter, you should understand consumption