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回顾新世纪头10年,有一连串的疑问需要我们每一个营销从业者去认真思考:中国营销有没有独立性?中国营销有没有原创力?中国营销有没有成熟的模式?中国营销的理论支撑在哪里?
Looking back at the first decade of the new century, there are a series of questions that need to be seriously considered by each of our marketing practitioners: Is there independence in China’s marketing? Is there any originality in China’s marketing? Is there a mature model in Chinese marketing? The theoretical support of Chinese marketing is where?