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二十世纪八十年代末兴起了一股绿色设计的浪潮迅速席卷全球设计界,倡导创造要符合生态良性循环规律。这种风潮体现了工业革命以来人与自然环境关系恶化的反思,以及设计师的觉醒。绿色化的过程中,设计便以一种新的姿态参与到人与自然关系改善的实际行动中。在这种大背景下,视觉传达设计应以创造出符合以人为本的健康设计和符合社会生态良性循环的视觉传达体系为己任,引导一种健康合理的设计观与生态观。
The tidal wave of green design emerged in the late 1980s rapidly swept the global design community and advocated the creation of eco-friendly circular rules. This trend reflects the deterioration of the relationship between man and the natural environment since the Industrial Revolution and the awakening of designers. In the process of greening, design takes a new attitude to participate in the practical action of improving the relationship between man and nature. In this context, visual communication design should be guided by a healthy and rational design concept and ecological concept by creating a visual communication system that is in line with people-centered health design and with a virtuous circle of social ecology.