乡村旅游,是指以乡野农村自然风光和游乐活动为吸引物,以城市居民为目标市场,以满足旅游者娱乐求知和回归自然等为目的的一种旅游方式。20世纪70年代以后,最早倡导节假日带薪出游的欧洲人逐渐厌倦了在游人众多的沙滩海岸边度假。他们开始热衷于绿色旅 Rural tourism refers to a kind of traveling mode which aims at attracting tourists and taking urban residents as the target market, with natural rural scenery and recreational activities as the attraction, and satisfying tourists’ pursuit of entertainment and return to nature. After the 1970s, the earliest advocates of paid holidays in Europe increasingly tired of tourists on the beach coast holiday. They are keen on green brigades