在激烈的市场竞争下,一个企业的产品除了质量好、价格优、外观美、款式新外,还需会吆喝。那种“好酒不怕巷子深”的传统观念早已被人们摒弃。一位美国的企业家曾风趣地说:“办企业而不做广告,犹如黑暗中向女人做媚眼,难以引人注目。”如今各种名目繁多的广告,渗透到社会生活 In the fierce market competition, a company’s products in addition to good quality, excellent prices, beautiful appearance, new style, but also need to be greedy. The traditional concept of “good wine is not afraid of a deep alley” has long been abandoned by people. An American entrepreneur once said wittyly: “To run a business without advertising is like paying attention to women in the dark. It is difficult to attract people’s attention.” Today, various kinds of advertisements have penetrated into social life.