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一、新闻发言人制度是政府公共关系活动的重要组成部分决定民主社会政府成败的是全体公民,政府和大众之间的关系是政府这个组织生存和维系的基础。因此,政府必须具备公关意识,积极进行公关活动,并通过这些活动实现政府的管理功能,维护政府和公众这一存在对立统一关系的矛盾共同体之间的互利互惠关系。公共关系活动是一种传播活动,传播活动就离不开媒介。新闻发言人制度就是政府利用大众传播媒体定期不定期公布信息和公众交流的一项重要的公共关系活动。
First, spokesman system is an important part of government public relations activities Determine the success or failure of a democratic social government is all citizens, the relationship between the government and the general public is the basis for the existence and maintenance of the government organization. Therefore, the government must have a public relations awareness, actively carry out public relations activities, and through these activities to achieve the government’s management functions, safeguard the government and the public as the existence of the unity of opposites contradictions between the community of mutual benefit and reciprocity. Public relations activities are a kind of communication activities that can not be separated from the media. The news spokesman system is an important public relations activity in which the government makes use of the mass media to publish information and communicate with the public from time to time.