广告追求名人效应,名人在广告中的作用不可低估,而作为名人中的名人——总统,特别是堂堂大国的总统,其影响更是非同凡响,它使企业从默默无闻到一夜之间声名鹊起,或使资深企业更加名闻遐迩。这一点,企业家们深知长城饭店借助里根总统的莅临一夜之间名扬海内外;飞鸽自行车借布计总统 The role of celebrities in advertising is not to be underestimated in the pursuit of celebrity advertising. As a celebrity celebrity, the president, especially the president of a big country, has an even greater influence. It has made companies from fame to obscurity overnight. Or make senior companies more famous. At this point, entrepreneurs know that the Great Wall Hotel is famous both at home and abroad with the help of President Reagan;