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今年2月3日,北京西单商场、北京超市发连锁公司和上海华联超市公司在京签署协议,联手组建北京西单华联超市有限责任公司,并计划3年内以北京为中心开辟华北市场,开办500家连锁店。 对此,多数媒体都在次日发了消息,只有少数媒体配发了相关背景报道,一周以后才有几家媒体对此作了分析。其实,这是中国零售业发展史上具有开创意义的一个新闻事件。然而,这样一则重要新闻,为何会破媒体“冷处理”了?究其原因,主要是许多媒体对于这一
On February 3 this year, Beijing Xidan Market, Beijing Supermarket Chain Chain Company and Shanghai Hualian Supermarket Company signed an agreement in Beijing to jointly set up Beijing Xidan Hualian Supermarket Co., Ltd. and plan to open a market in North China with Beijing as the center on the 3rd of February. Home chain. In this regard, most of the media made the news the next day, only a few media with the relevant background reports, only a week later a few media analyzed. In fact, this is a pioneering news event in the history of China’s retail industry. However, why such an important piece of news breaks the media’s “cold deal”? The reason for this is that many of the media are responsible for this