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品牌主:北京汽车E系营销服务机构:安瑞索思营销背景:北京汽车E系列联想上市一年后,E系列三厢版上市,三厢车作为两厢车的互补,需要在短期内引发消费者关注并建立信任,达成“上市即销售”的目标。分析当时的消费环境,社会物价不断上涨,工资收入不变,消费者吐露出了“就差抢银行”的心声。在这个网民只关注与自己有关的事情或者只关注自己感兴趣的内容的年代,E系列三厢版上市传播如何从信息泛滥的网络环境中突起?如何迅速与网友产生共鸣的主题,在第一时间抓住网友的眼球,从而提高产品声量并促进销售是我们面临的最大挑战。
Brand Main: Beijing Automobile E Department Marketing Service Agency: An Ruisi Si Marketing Background: Beijing Automotive E Series Lenovo One year after the listing, E series sedan version of the market, the sedan as a hatchback complement each other, need to trigger spending in the short term Concerned and build trust, to achieve the “market is sales ” goal. Analysis of the consumer environment at the time, rising social prices, wage income remains unchanged, consumers say “bad rob banks ” voice. In this era of Internet users only concerned with their own affairs or only concerned about their own interests, E series sedan version of the market spread from the proliferation of information in the network environment? How to quickly resonate with the theme of users in the first Time to seize the attention of users, thereby enhancing the volume of products and promote sales is our greatest challenge.