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针对我国中型农机制造企业现状,分析了其在新产品开发中存在的优势和不足,指出了企业在新产品开发中应该着重考虑的一些因素。
In view of the status quo of China’s medium-sized agricultural machinery manufacturing enterprises, their advantages and disadvantages in the development of new products are analyzed, and some factors that companies should focus on in the development of new products are pointed out.